

In 2025, the $11.2 billion Korean beauty industry is spearheading a global move toward natural, minimally processed skincare. Brands like Beauty of Joseon, Klairs, and Purito emphasize plant-based ingredients and eco-friendly formulations. Korean companies are innovating with biobased chemicals, fermentation, and mushroom-based cosmetics, creating alternatives to synthetic ingredients like salicylic acid. Collaborations with global firms and social media influence are boosting international demand, making Korea a leader in sustainable, high-performance beauty products.