Glow brighter this season!
Explore the full range of Korean skincare trends, milky toners, matcha skincare, PDNR products, Beauty Devisors, and anti-age needle creams.
Best Sellers
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REJURAN Turnover Mask (Prev. Healing Mask) 40ml X 5ea
Regular price 246.00 SEKRegular priceSale price 246.00 SEK -
SKINFOOD Carrot Carotene Calming Water Pad 250g (60 Pads)
Regular price 310.00 SEKRegular priceSale price 310.00 SEK -
SKINFOOD Lavender Food Mask 120g
Regular price 278.00 SEKRegular priceSale price 278.00 SEK -
IOPE Retinol Serum In Gel Mask 30g*7ea
Regular price 512.00 SEKRegular priceSale price 512.00 SEK -
ETUDE Curl Fix Mascara & Eyelash Curler SET
Regular price 299.00 SEKRegular priceSale price 299.00 SEK -
BANILA CO Romantic Blush Lip & Cheek 3.7g
Regular price 247.00 SEKRegular priceSale price 247.00 SEK -
[TOO COOL FOR SCHOOL] Artclass By Rodin Finish Setting Pact 4g
Regular price 270.00 SEKRegular priceSale price 270.00 SEK -
AHC Pro Shot GlutA-ctivation Bright 3 Capsule-Infused Eye Cream For Face 30ml
Regular price 406.00 SEKRegular priceSale price 406.00 SEK -
goodal Green Tangerine Vita C Dark Spot Care Serum 30ml
Regular price 384.00 SEKRegular priceSale price 384.00 SEK -
primera Organience Barrier Repair Seed Peptide Reserve Serum 30ml
Regular price 448.00 SEKRegular priceSale price 448.00 SEK -
ILLIYOON Ceramide Ato 6.0 Top To Toe Wash 500ml
Regular price 246.00 SEKRegular priceSale price 246.00 SEK -
LABO-H Scalp Strengthening Clinic Hair Line Ampoule Hair Loss Care 15ML
Regular price 331.00 SEKRegular priceSale price 331.00 SEK -
LABO-H Hair Loss Care Scalp Cooling & No Sebum Shampoo 400ml
Regular price 267.00 SEKRegular priceSale price 267.00 SEK -
[mise en scene] Curling Essence 2X Natural Curl 150ml
Regular price 182.00 SEKRegular priceSale price 182.00 SEK -
[mise en scene] Curling Essence 2X Volume Curl 150ml
Regular price 182.00 SEKRegular priceSale price 182.00 SEK -
JUNGSAEMMOOL Skin Nuder Cushion Concealer 10g SPF50+ / PA+++
Regular price 342.00 SEKRegular priceSale price 342.00 SEK -
NAMING Zero Gravity Cover Fit Cushion SPF40 PA++ 12g (4color)
Regular price 374.00 SEKRegular priceSale price 374.00 SEK -
NAMING Layered Matte Fit Cushion SPF50+ PA+++ 13g (4color)
Regular price 352.00 SEKRegular priceSale price 352.00 SEK -
Biodance Refreshing Sea Kelp Real Deep Mask 34g X 4ea
Regular price 310.00 SEKRegular priceSale price 310.00 SEK -
ABIB Mild acidic pH sheet mask Jericho rose fit 30ml
Regular price 96.00 SEKRegular priceSale price 96.00 SEKSold out -
Abib Mild Acidic pH Sheet Mask Jericho Rose Fit 30ml X 10ea
Regular price 278.00 SEKRegular priceSale price 278.00 SEK -
REJURAN Healer Turnover Ampoule 30ml
Regular price 437.00 SEKRegular priceSale price 437.00 SEK
Discover the Magic of Korean Beauty
LUUELA delivers premium South Korean skincare and beauty, authentically sourced and shipped from our Korean warehouse. Secure checkout, trackable delivery, and free mini samples with every order
Korea’s #1 lip brand
Rom&nd Glasting Melting Balm
Rom&nd, Korea’s #1 lip brand, is celebrated for its expertly crafted shades and premium formulas and experst in color! Give your lips a naturally glossy, hydrated finish withrom&nd Glasting Melting Balm. Winner of best Lip Balm 2025 in a jury of K-Beauty experst!
Why you love it:
-Glass-like, dewy shine
-Keeps lips moisturized all day
-Lightweight and comfortable to wear
-Long-lasting color with a fresh, non-sticky feel.
Korea’s #1 sold PDNR cream
Dr.Reju-All Advanced PDRN Rejuvenating Cream
This viral bestselling cream is powered by 1,200ppm of Salmon PDRN, this advanced formula helps repair, renew, and visibly revive the skin. Designed for optimal absorption, it smooths texture and restores a healthy, youthful glow.
✔ Brightens, hydrates, and boosts firmness
✔ Repair and revitalize tired, damaged, or stressed skin
✔ Deeply hydrates and strengthens the skin barrier
BEAUTY BLOG: Tips & Trends
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The Biggest K-Beauty Trends Defining 2025
According to this Vogue US article , K-beauty didn’t just show up in 2025—it thrived. After a breakout 2024, Korean skincare and makeup doubled down on innovation, fun, and viral...
The Biggest K-Beauty Trends Defining 2025
According to this Vogue US article , K-beauty didn’t just show up in 2025—it thrived. After a breakout 2024, Korean skincare and makeup doubled down on innovation, fun, and viral...
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Happy New Year from Louise - Maria, LUUELAs fou...
In January, new beauty devices have been introduced to the market. Explore these new products to enhance your skincare routine. Consider trying the soya milk toner, which is gaining...
Happy New Year from Louise - Maria, LUUELAs fou...
In January, new beauty devices have been introduced to the market. Explore these new products to enhance your skincare routine. Consider trying the soya milk toner, which is gaining...
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Brittish Vogues Best korean skincare for mature...
As skin matures, it needs extra care to stay hydrated, comfortable, and radiant while addressing concerns like fine lines, dullness, and pigmentation. With its emphasis on deep hydration, barrier repair,...
Brittish Vogues Best korean skincare for mature...
As skin matures, it needs extra care to stay hydrated, comfortable, and radiant while addressing concerns like fine lines, dullness, and pigmentation. With its emphasis on deep hydration, barrier repair,...
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K-Beauty winners in Cosmopolitan's beauty award...
Every year, Cosmopolitan readers make it clear which products truly earn a place on their bathroom shelves—and 2025 was no exception. After votes from 239,000 beauty lovers, these K-beauty standouts...
K-Beauty winners in Cosmopolitan's beauty award...
Every year, Cosmopolitan readers make it clear which products truly earn a place on their bathroom shelves—and 2025 was no exception. After votes from 239,000 beauty lovers, these K-beauty standouts...





















