Glow brighter this season!
Explore the full range of Korean skincare trends, milky toners, matcha skincare, PDNR products, Beauty Devisors, and anti-age needle creams.
Best Sellers
-
REJURAN Turnover Mask (Prev. Healing Mask) 40ml X 5ea
Regular price 244.00 SEKRegular priceSale price 244.00 SEK -
SKINFOOD Carrot Carotene Calming Water Pad 250g (60 Pads)
Regular price 308.00 SEKRegular priceSale price 308.00 SEK -
SKINFOOD Lavender Food Mask 120g
Regular price 276.00 SEKRegular priceSale price 276.00 SEK -
IOPE Retinol Serum In Gel Mask 30g*7ea
Regular price 510.00 SEKRegular priceSale price 510.00 SEK -
ETUDE Curl Fix Mascara & Eyelash Curler SET
Regular price 297.00 SEKRegular priceSale price 297.00 SEK -
BANILA CO Romantic Blush Lip & Cheek 3.7g
Regular price 246.00 SEKRegular priceSale price 246.00 SEK -
[TOO COOL FOR SCHOOL] Artclass By Rodin Finish Setting Pact 4g
Regular price 269.00 SEKRegular priceSale price 269.00 SEK -
AHC Pro Shot GlutA-ctivation Bright 3 Capsule-Infused Eye Cream For Face 30ml
Regular price 404.00 SEKRegular priceSale price 404.00 SEK -
goodal Green Tangerine Vita C Dark Spot Care Serum 30ml
Regular price 382.00 SEKRegular priceSale price 382.00 SEK -
primera Organience Barrier Repair Seed Peptide Reserve Serum 30ml
Regular price 446.00 SEKRegular priceSale price 446.00 SEK -
ILLIYOON Ceramide Ato 6.0 Top To Toe Wash 500ml
Regular price 244.00 SEKRegular priceSale price 244.00 SEK -
LABO-H Scalp Strengthening Clinic Hair Line Ampoule Hair Loss Care 15ML
Regular price 329.00 SEKRegular priceSale price 329.00 SEK -
LABO-H Hair Loss Care Scalp Cooling & No Sebum Shampoo 400ml
Regular price 266.00 SEKRegular priceSale price 266.00 SEK -
[mise en scene] Curling Essence 2X Natural Curl 150ml
Regular price 181.00 SEKRegular priceSale price 181.00 SEK -
[mise en scene] Curling Essence 2X Volume Curl 150ml
Regular price 181.00 SEKRegular priceSale price 181.00 SEK -
JUNGSAEMMOOL Skin Nuder Cushion Concealer 10g SPF50+ / PA+++
Regular price 340.00 SEKRegular priceSale price 340.00 SEK -
NAMING Zero Gravity Cover Fit Cushion SPF40 PA++ 12g (4color)
Regular price 372.00 SEKRegular priceSale price 372.00 SEK -
NAMING Layered Matte Fit Cushion SPF50+ PA+++ 13g (4color)
Regular price 351.00 SEKRegular priceSale price 351.00 SEK -
Biodance Refreshing Sea Kelp Real Deep Mask 34g X 4ea
Regular price 308.00 SEKRegular priceSale price 308.00 SEK -
ABIB Mild acidic pH sheet mask Jericho rose fit 30ml
Regular price 96.00 SEKRegular priceSale price 96.00 SEKSold out -
Abib Mild Acidic pH Sheet Mask Jericho Rose Fit 30ml X 10ea
Regular price 276.00 SEKRegular priceSale price 276.00 SEK -
REJURAN Healer Turnover Ampoule 30ml
Regular price 435.00 SEKRegular priceSale price 435.00 SEK
Discover the Magic of Korean Beauty
LUUELA delivers premium South Korean skincare and beauty, authentically sourced and shipped from our Korean warehouse. Secure checkout, trackable delivery, and free mini samples with every order
Korea’s #1 lip brand
Rom&nd Glasting Melting Balm
Rom&nd, Korea’s #1 lip brand, is celebrated for its expertly crafted shades and premium formulas and experst in color! Give your lips a naturally glossy, hydrated finish withrom&nd Glasting Melting Balm. Winner of best Lip Balm 2025 in a jury of K-Beauty experst!
Why you love it:
-Glass-like, dewy shine
-Keeps lips moisturized all day
-Lightweight and comfortable to wear
-Long-lasting color with a fresh, non-sticky feel.
Korea’s #1 sold PDNR cream
Dr.Reju-All Advanced PDRN Rejuvenating Cream
This viral bestselling cream is powered by 1,200ppm of Salmon PDRN, this advanced formula helps repair, renew, and visibly revive the skin. Designed for optimal absorption, it smooths texture and restores a healthy, youthful glow.
✔ Brightens, hydrates, and boosts firmness
✔ Repair and revitalize tired, damaged, or stressed skin
✔ Deeply hydrates and strengthens the skin barrier
BEAUTY BLOG: Tips & Trends
View all-
The Biggest K-Beauty Trends Defining 2025
According to this Vogue US article , K-beauty didn’t just show up in 2025—it thrived. After a breakout 2024, Korean skincare and makeup doubled down on innovation, fun, and viral...
The Biggest K-Beauty Trends Defining 2025
According to this Vogue US article , K-beauty didn’t just show up in 2025—it thrived. After a breakout 2024, Korean skincare and makeup doubled down on innovation, fun, and viral...
-
Happy New Year from Louise - Maria, LUUELAs fou...
In January, new beauty devices have been introduced to the market. Explore these new products to enhance your skincare routine. Consider trying the soya milk toner, which is gaining...
Happy New Year from Louise - Maria, LUUELAs fou...
In January, new beauty devices have been introduced to the market. Explore these new products to enhance your skincare routine. Consider trying the soya milk toner, which is gaining...
-
Brittish Vogues Best korean skincare for mature...
As skin matures, it needs extra care to stay hydrated, comfortable, and radiant while addressing concerns like fine lines, dullness, and pigmentation. With its emphasis on deep hydration, barrier repair,...
Brittish Vogues Best korean skincare for mature...
As skin matures, it needs extra care to stay hydrated, comfortable, and radiant while addressing concerns like fine lines, dullness, and pigmentation. With its emphasis on deep hydration, barrier repair,...
-
K-Beauty winners in Cosmopolitan's beauty award...
Every year, Cosmopolitan readers make it clear which products truly earn a place on their bathroom shelves—and 2025 was no exception. After votes from 239,000 beauty lovers, these K-beauty standouts...
K-Beauty winners in Cosmopolitan's beauty award...
Every year, Cosmopolitan readers make it clear which products truly earn a place on their bathroom shelves—and 2025 was no exception. After votes from 239,000 beauty lovers, these K-beauty standouts...





















