Glow brighter this season!
Explore the full range of Korean skincare trends, milky toners, matcha skincare, PDNR products, Beauty Devisors, and anti-age needle creams.
Best Sellers
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REJURAN Turnover Mask (Prev. Healing Mask) 40ml X 5ea
Regular price 249.00 SEKRegular priceSale price 249.00 SEK -
SKINFOOD Carrot Carotene Calming Water Pad 250g (60 Pads)
Regular price 314.00 SEKRegular priceSale price 314.00 SEK -
SKINFOOD Lavender Food Mask 120g
Regular price 282.00 SEKRegular priceSale price 282.00 SEK -
IOPE Retinol Serum In Gel Mask 30g*7ea
Regular price 520.00 SEKRegular priceSale price 520.00 SEK -
ETUDE Curl Fix Mascara & Eyelash Curler SET
Regular price 304.00 SEKRegular priceSale price 304.00 SEK -
BANILA CO Romantic Blush Lip & Cheek 3.7g
Regular price 251.00 SEKRegular priceSale price 251.00 SEK -
[TOO COOL FOR SCHOOL] Artclass By Rodin Finish Setting Pact 4g
Regular price 274.00 SEKRegular priceSale price 274.00 SEK -
AHC Pro Shot GlutA-ctivation Bright 3 Capsule-Infused Eye Cream For Face 30ml
Regular price 412.00 SEKRegular priceSale price 412.00 SEK -
goodal Green Tangerine Vita C Dark Spot Care Serum 30ml
Regular price 390.00 SEKRegular priceSale price 390.00 SEK -
primera Organience Barrier Repair Seed Peptide Reserve Serum 30ml
Regular price 455.00 SEKRegular priceSale price 455.00 SEK -
ILLIYOON Ceramide Ato 6.0 Top To Toe Wash 500ml
Regular price 249.00 SEKRegular priceSale price 249.00 SEK -
LABO-H Scalp Strengthening Clinic Hair Line Ampoule Hair Loss Care 15ML
Regular price 336.00 SEKRegular priceSale price 336.00 SEK -
LABO-H Hair Loss Care Scalp Cooling & No Sebum Shampoo 400ml
Regular price 271.00 SEKRegular priceSale price 271.00 SEK -
[mise en scene] Curling Essence 2X Natural Curl 150ml
Regular price 185.00 SEKRegular priceSale price 185.00 SEK -
[mise en scene] Curling Essence 2X Volume Curl 150ml
Regular price 185.00 SEKRegular priceSale price 185.00 SEK -
JUNGSAEMMOOL Skin Nuder Cushion Concealer 10g SPF50+ / PA+++
Regular price 347.00 SEKRegular priceSale price 347.00 SEK -
NAMING Zero Gravity Cover Fit Cushion SPF40 PA++ 12g (4color)
Regular price 379.00 SEKRegular priceSale price 379.00 SEK -
NAMING Layered Matte Fit Cushion SPF50+ PA+++ 13g (4color)
Regular price 358.00 SEKRegular priceSale price 358.00 SEK -
Biodance Refreshing Sea Kelp Real Deep Mask 34g X 4ea
Regular price 314.00 SEKRegular priceSale price 314.00 SEK -
ABIB Mild acidic pH sheet mask Jericho rose fit 30ml
Regular price 98.00 SEKRegular priceSale price 98.00 SEKSold out -
Abib Mild Acidic pH Sheet Mask Jericho Rose Fit 30ml X 10ea
Regular price 282.00 SEKRegular priceSale price 282.00 SEK -
REJURAN Healer Turnover Ampoule 30ml
Regular price 444.00 SEKRegular priceSale price 444.00 SEK
Discover the Magic of Korean Beauty
LUUELA delivers premium South Korean skincare and beauty, authentically sourced and shipped from our Korean warehouse. Secure checkout, trackable delivery, and free mini samples with every order
Korea’s #1 lip brand
Rom&nd Glasting Melting Balm
Rom&nd, Korea’s #1 lip brand, is celebrated for its expertly crafted shades and premium formulas and experst in color! Give your lips a naturally glossy, hydrated finish withrom&nd Glasting Melting Balm. Winner of best Lip Balm 2025 in a jury of K-Beauty experst!
Why you love it:
-Glass-like, dewy shine
-Keeps lips moisturized all day
-Lightweight and comfortable to wear
-Long-lasting color with a fresh, non-sticky feel.
Korea’s #1 sold PDNR cream
Dr.Reju-All Advanced PDRN Rejuvenating Cream
This viral bestselling cream is powered by 1,200ppm of Salmon PDRN, this advanced formula helps repair, renew, and visibly revive the skin. Designed for optimal absorption, it smooths texture and restores a healthy, youthful glow.
✔ Brightens, hydrates, and boosts firmness
✔ Repair and revitalize tired, damaged, or stressed skin
✔ Deeply hydrates and strengthens the skin barrier
BEAUTY BLOG: Tips & Trends
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The Biggest K-Beauty Trends Defining 2025
According to this Vogue US article , K-beauty didn’t just show up in 2025—it thrived. After a breakout 2024, Korean skincare and makeup doubled down on innovation, fun, and viral...
The Biggest K-Beauty Trends Defining 2025
According to this Vogue US article , K-beauty didn’t just show up in 2025—it thrived. After a breakout 2024, Korean skincare and makeup doubled down on innovation, fun, and viral...
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Happy New Year from Louise - Maria, LUUELAs fou...
In January, new beauty devices have been introduced to the market. Explore these new products to enhance your skincare routine. Consider trying the soya milk toner, which is gaining...
Happy New Year from Louise - Maria, LUUELAs fou...
In January, new beauty devices have been introduced to the market. Explore these new products to enhance your skincare routine. Consider trying the soya milk toner, which is gaining...
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Brittish Vogues Best korean skincare for mature...
As skin matures, it needs extra care to stay hydrated, comfortable, and radiant while addressing concerns like fine lines, dullness, and pigmentation. With its emphasis on deep hydration, barrier repair,...
Brittish Vogues Best korean skincare for mature...
As skin matures, it needs extra care to stay hydrated, comfortable, and radiant while addressing concerns like fine lines, dullness, and pigmentation. With its emphasis on deep hydration, barrier repair,...
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K-Beauty winners in Cosmopolitan's beauty award...
Every year, Cosmopolitan readers make it clear which products truly earn a place on their bathroom shelves—and 2025 was no exception. After votes from 239,000 beauty lovers, these K-beauty standouts...
K-Beauty winners in Cosmopolitan's beauty award...
Every year, Cosmopolitan readers make it clear which products truly earn a place on their bathroom shelves—and 2025 was no exception. After votes from 239,000 beauty lovers, these K-beauty standouts...





















