Glow brighter this season!
Explore the full range of Korean skincare trends, milky toners, matcha skincare, PDNR products, Beauty Devisors, and anti-age needle creams.
Best Sellers
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REJURAN Turnover Mask (Prev. Healing Mask) 40ml X 5ea
Regular price 248.00 SEKRegular priceSale price 248.00 SEK -
SKINFOOD Carrot Carotene Calming Water Pad 250g (60 Pads)
Regular price 312.00 SEKRegular priceSale price 312.00 SEK -
SKINFOOD Lavender Food Mask 120g
Regular price 280.00 SEKRegular priceSale price 280.00 SEK -
IOPE Retinol Serum In Gel Mask 30g*7ea
Regular price 517.00 SEKRegular priceSale price 517.00 SEK -
ETUDE Curl Fix Mascara & Eyelash Curler SET
Regular price 302.00 SEKRegular priceSale price 302.00 SEK -
BANILA CO Romantic Blush Lip & Cheek 3.7g
Regular price 249.00 SEKRegular priceSale price 249.00 SEK -
[TOO COOL FOR SCHOOL] Artclass By Rodin Finish Setting Pact 4g
Regular price 273.00 SEKRegular priceSale price 273.00 SEK -
AHC Pro Shot GlutA-ctivation Bright 3 Capsule-Infused Eye Cream For Face 30ml
Regular price 409.00 SEKRegular priceSale price 409.00 SEK -
goodal Green Tangerine Vita C Dark Spot Care Serum 30ml
Regular price 388.00 SEKRegular priceSale price 388.00 SEK -
primera Organience Barrier Repair Seed Peptide Reserve Serum 30ml
Regular price 452.00 SEKRegular priceSale price 452.00 SEK -
ILLIYOON Ceramide Ato 6.0 Top To Toe Wash 500ml
Regular price 248.00 SEKRegular priceSale price 248.00 SEK -
LABO-H Scalp Strengthening Clinic Hair Line Ampoule Hair Loss Care 15ML
Regular price 334.00 SEKRegular priceSale price 334.00 SEK -
LABO-H Hair Loss Care Scalp Cooling & No Sebum Shampoo 400ml
Regular price 269.00 SEKRegular priceSale price 269.00 SEK -
[mise en scene] Curling Essence 2X Natural Curl 150ml
Regular price 183.00 SEKRegular priceSale price 183.00 SEK -
[mise en scene] Curling Essence 2X Volume Curl 150ml
Regular price 183.00 SEKRegular priceSale price 183.00 SEK -
JUNGSAEMMOOL Skin Nuder Cushion Concealer 10g SPF50+ / PA+++
Regular price 345.00 SEKRegular priceSale price 345.00 SEK -
NAMING Zero Gravity Cover Fit Cushion SPF40 PA++ 12g (4color)
Regular price 377.00 SEKRegular priceSale price 377.00 SEK -
NAMING Layered Matte Fit Cushion SPF50+ PA+++ 13g (4color)
Regular price 355.00 SEKRegular priceSale price 355.00 SEK -
Biodance Refreshing Sea Kelp Real Deep Mask 34g X 4ea
Regular price 312.00 SEKRegular priceSale price 312.00 SEK -
ABIB Mild acidic pH sheet mask Jericho rose fit 30ml
Regular price 97.00 SEKRegular priceSale price 97.00 SEKSold out -
Abib Mild Acidic pH Sheet Mask Jericho Rose Fit 30ml X 10ea
Regular price 280.00 SEKRegular priceSale price 280.00 SEK -
REJURAN Healer Turnover Ampoule 30ml
Regular price 441.00 SEKRegular priceSale price 441.00 SEK
Discover the Magic of Korean Beauty
LUUELA delivers premium South Korean skincare and beauty, authentically sourced and shipped from our Korean warehouse. Secure checkout, trackable delivery, and free mini samples with every order
Korea’s #1 lip brand
Rom&nd Glasting Melting Balm
Rom&nd, Korea’s #1 lip brand, is celebrated for its expertly crafted shades and premium formulas and experst in color! Give your lips a naturally glossy, hydrated finish withrom&nd Glasting Melting Balm. Winner of best Lip Balm 2025 in a jury of K-Beauty experst!
Why you love it:
-Glass-like, dewy shine
-Keeps lips moisturized all day
-Lightweight and comfortable to wear
-Long-lasting color with a fresh, non-sticky feel.
Korea’s #1 sold PDNR cream
Dr.Reju-All Advanced PDRN Rejuvenating Cream
This viral bestselling cream is powered by 1,200ppm of Salmon PDRN, this advanced formula helps repair, renew, and visibly revive the skin. Designed for optimal absorption, it smooths texture and restores a healthy, youthful glow.
✔ Brightens, hydrates, and boosts firmness
✔ Repair and revitalize tired, damaged, or stressed skin
✔ Deeply hydrates and strengthens the skin barrier
BEAUTY BLOG: Tips & Trends
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The Biggest K-Beauty Trends Defining 2025
According to this Vogue US article , K-beauty didn’t just show up in 2025—it thrived. After a breakout 2024, Korean skincare and makeup doubled down on innovation, fun, and viral...
The Biggest K-Beauty Trends Defining 2025
According to this Vogue US article , K-beauty didn’t just show up in 2025—it thrived. After a breakout 2024, Korean skincare and makeup doubled down on innovation, fun, and viral...
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Happy New Year from Louise - Maria, LUUELAs fou...
In January, new beauty devices have been introduced to the market. Explore these new products to enhance your skincare routine. Consider trying the soya milk toner, which is gaining...
Happy New Year from Louise - Maria, LUUELAs fou...
In January, new beauty devices have been introduced to the market. Explore these new products to enhance your skincare routine. Consider trying the soya milk toner, which is gaining...
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Brittish Vogues Best korean skincare for mature...
As skin matures, it needs extra care to stay hydrated, comfortable, and radiant while addressing concerns like fine lines, dullness, and pigmentation. With its emphasis on deep hydration, barrier repair,...
Brittish Vogues Best korean skincare for mature...
As skin matures, it needs extra care to stay hydrated, comfortable, and radiant while addressing concerns like fine lines, dullness, and pigmentation. With its emphasis on deep hydration, barrier repair,...
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K-Beauty winners in Cosmopolitan's beauty award...
Every year, Cosmopolitan readers make it clear which products truly earn a place on their bathroom shelves—and 2025 was no exception. After votes from 239,000 beauty lovers, these K-beauty standouts...
K-Beauty winners in Cosmopolitan's beauty award...
Every year, Cosmopolitan readers make it clear which products truly earn a place on their bathroom shelves—and 2025 was no exception. After votes from 239,000 beauty lovers, these K-beauty standouts...





















