The Biggest K-Beauty Trends Defining 2025
According to this Vogue US article , K-beauty didn’t just show up in 2025—it thrived. After a breakout 2024, Korean skincare and makeup doubled down on innovation, fun, and viral appeal, proving the global obsession isn’t slowing anytime soon. From overnight collagen masks and spicule serums to milky toners, flushed blush, and softly blurred lips, the year was packed with buzzy trends that quickly crossed from Seoul to TikTok to Sephora shelves. Vogue Experts Sarah Chung Park and Michelle Lee note that K-beauty has officially graduated from “trend” status to an everyday essential. Add in headline-making ingredients like PDRN (plus chic vegan alternatives), and Vogue US makes it clear: K-beauty’s glow-up is just getting started!
This is Vogue's Favourite
Skincare Favorites
Overnight Collagen Masks
-Sungboon Editor Deep Collagen Overnight Mask
-Medicube Collagen Overnight Wrapping Mask
Spicule Serums (Micro-Needle Skincare)
-VT Cosmetics Cica Reedle Shot 100
-Mixsoon Peptide Cica Hyalshot 150
Milky Toners
PDRN
-Medicube PDRN Pink Peptide Serum
Snail Mucin & Vegan Alternatives
-COSRX Advanced Snail 96 Mucin Power Essence
-Mixsoon Bean Essence (vegan alternative)
Makeup Must-Haves
Flushed Blush
Blurred Lips
