K-Beauty trends for 2025!

Hydrogel Masks: The Next-Level K-Beauty Secret

We all want glass skin—that smooth, luminous glow. And if you’re chasing the latest K-beauty trend, boiled egg skin, face masks are still the ultimate shortcut.

According to Cosmetic Business, while collagen masks have long been popular for their instant results, attention is now turning to hydrogel masks. Their advanced gel structure sticks better, melts slightly with your skin’s warmth, and delivers active ingredients more effectively.

In Korea, hydrogel masks are regarded as luxury skincare, offering superior adherence, a pampering feel, and better performance than traditional masks.

Upgrade your mask routine and experience next-level glow with hydrogel technology.

Read the full article on Cosmetic Business->

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LANEIGE Cica Sleeping Mask 60ml->