Vegan, Natural and Clean Beauty!
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Discover the brand Purito Seoul it's a contemporary Korean skincare brand that draws inspiration from Korean ingredients and culture to create delightful, sensorial experiences that connect and inspire. The brand's name reflects its philosophy: "PURI" is inspired by the Korean word "정화" (purification), signifying dedication to sourcing pure ingredients, while "To (土)" symbolizes a deep-rooted connection to the Earth.
- Eco-Ethical: Receiving their philosophy and ingredients from the Earth, Purito incorporates ethical and eco-conscious practices in product development.
-Purito is committed to environmental sustainability, using recycled materials and biodegradable packaging to minimize its ecological footprint. All products are vegan and cruelty-free, avoiding animal testing throughout their supply chain.
-100% vegan: Purito does not use any animal-derived ingredients (like snail mucin, beeswax, or collagen).
-Cruelty-free: They do not test on animals, and they don’t sell in markets that require animal testing (like mainland China under old rules).
-Clean Beauty: Purito follows clean formulation principles, meaning:No parabens, No sulfates (like SLS/SLES), No synthetic fragrances (they even have an “unscented” line),No harsh alcohols or other controversial additives, Focus on non-toxic, skin-safe ingredients
-Extra Goodies: Environmentally conscious packaging,Transparent ingredient lists, Ethical sourcing practices.
( Purito and Purito Seoul is the new name. Same products.