WARNING! For fake or expired products sold online

At LUUELA, we ship directly from South Korea and guarantee 100% authentic skincare and beauty products. Our prices reflect genuine quality—never fakes. While we may be slightly higher than some marketplaces, we're committed to honest pricing and safe, trustworthy products. Thanks to our fair pricing model, you’ll also find that some of our products are actually lower in price compared to other online shops.

Our mission is simple: bring real K-beauty to as many people as possible, without compromising on trust.

K-beauty is booming—but so is the number of fake, expired, or tampered Korean skincare products being sold online, especially on marketplaces like Amazon, Etsy, and AliExpress.

1. Counterfeit Products

-These fakes mimic popular brands like COSRX, Laneige, Innisfree, Some By Mi, etc.

-They may look identical but contain cheap, potentially harmful ingredients.

-Often produced in countries with low manufacturing regulations (e.g., not  from Korea).

2. Expired or Old Stock

-Some sellers buy old inventory and relabel expiration dates.

-This leads to ineffective or unsafe skincare, especially for sensitive skin types.

3. Misleading Labels or Ingredients

-Some products may pretend to be “Made in Korea” but aren’t.

-Ingredients lists can be fake, missing key actives or full of irritants.

4. No Regulation on Resellers

-Many online stores don't source directly from brands or authorized distributors.

-Lack of control makes it easier for fakes to spread.

🚨 Why It Matters

-Health Risks: Skin irritation, acne, allergic reactions, or worse.

-Brand Damage: Legit Korean brands suffer from trust issues.

-Consumer Trust: Buyers get turned off K-beauty after one bad experience.