Why is everyone talking about Cushion?

In the context of K-beauty, a cushion (or cushion compact) is a type of foundation or BB/CC cream housed in a compact case. It contains a sponge soaked with the product, which is applied using an included puff applicator. Cushion foundations are popular for their lightweight feel, dewy finish, and portability.  Shop Cushion->

Cushion foundations are popular and trending in K-beauty because they offer several benefits:

Lightweight & Natural Finish – They provide a sheer to medium coverage that looks fresh and dewy, perfect for the "glass skin" look.

Hydrating Formula – Many cushions contain skincare ingredients like hyaluronic acid, niacinamide, and SPF for sun protection.

Convenient & Portable – The compact design makes touch-ups easy throughout the day, without the mess of liquid foundation.

Buildable Coverage – You can layer the product without it looking cakey, making it versatile for different skin types.

Hygienic Application – The included puff helps apply the product evenly while minimizing contamination compared to dipping fingers into a jar.